Inventors Association of New England IANE

Tuesday, January 09, 2007

Everyday Edisons DC Casting Call for Inventors

Washington, D.C.
In Search of the Next Edison

NEW PBS SERIES SEARCHING FOR ORDINARY
PEOPLE WITH EXTRAORDINARY IDEAS -- For Immediate Release

WASHINGTON, D.C. – We all have an idea for a better mousetrap – for a way of making things easier, more efficient – or even just more fun. But rarely does anyone understand how to transform an innovative idea into a product sold on store shelves.

Bouncing Brain Productions is coming to Washington , D.C. , to give the region’s residents the opportunity to do just that – to transform their ideas into real, marketable products through its new public television series, Everyday Edisons .

Washington, D.C. will host the show’s only casting call in the northeast region. Participants simply bring their prototype, sketch or concept to the Ronald Reagan Building & International Trade Center ( 1300 Pennsylvania Ave. ) on Saturday, January 20. Registration begins at 7 a.m. and those who arrive by 1 p.m. will be guaranteed an interview before a panel of judges. Auditions are free to the public and registration forms are available at the Reagan Building the day of the event, or at www.BouncingBrainProductions.com.

To educate America about what it truly takes to bring a product to market, the show follows ten ordinary people – “Everyday Edisons” – as their ideas are refined, produced, marketed and sold. Participants are selected through a casting call process where they present their ideas before a panel of product development experts and patent professionals.

“Everyone either has had an idea for a new product or knows someone who has invented something,” said Michael Cable, host of Everyday Edisons. “You don’t have to be a rocket scientist to have a great idea. This is a tremendous opportunity for everyday individuals to see their ideas become reality.”

The show takes its name after Thomas Edison, the greatest inventor of all time. With more than 1,000 patents to his credit, Edison invented such useful items as the phonograph, incandescent light bulb and the first talking moving picture. All this, and Edison was an “Average Joe” himself, having almost no formal education.

“Having a great idea and making money from a great idea are two distinct events.” said Louis Foreman, Everyday Edisons executive producer and lead judge. “If you can dream it, we can help make it come true.”

Inventors who are chosen for the show will have their ideas commercialized, and in return receive a 20-year annuity on product sales. There is no cost to the inventor, and the show invests nearly $500,000 per product chosen.

The first season premieres this May on PBS, and follows the development of inventions chosen from last year’s casting calls in Tampa , Columbia , S.C. , Nashville , Atlanta and Charlotte .

For more information about the audition and television show, please visit www.EverydayEdisons.com or www.BouncingBrainProductions.com.

Sunday, January 07, 2007

Invent-A-Toy World Games

3rd Annual ‘Invent-A-Toy’ World Games Challenges America’s Kids to Invent the Toys and Games They Really Want

STAMFORD, CT - January 3, 2007 -
By Kids For Kids Co.(BKFK) and Mattel (NYSE:MAT) today announced the 3rd annual ‘Invent-A-Toy’ World Games national competition. The competition aims to spark the creative and imaginative spirit of America’s kids, and to discover the blockbuster toys and games of tomorrow.

All kids have dreams. Now comes an opportunity for kids to actually materialize their dreams of fun new toys and games into real, commercially available products for other kids. With all the frenzy of toy giving over the holiday season, By Kids For Kids and Mattel are asking kids, “what is missing?” The 3rd annual ‘Invent-A-Toy’ World Games competition could bring out future “must-have” toys.

Interested kids ages 5 through 19 must submit their entries to www.bkfk.com no later than April 6, 2007. No entry fee is required. A panel of industry and academic experts in patenting, marketing, licensing and merchandising will evaluate the submissions, judged according to the following criteria: Marketability & Market Potential – 90% and Originality & Inventiveness – 10%.

Winners will be awarded a licensing contract from BKFK, legal support to patent the invention in the winner’s name (if patentable), professional expertise to bring the product to market, and a $5,000 US savings bond. Winners will be announced during an exclusive awards ceremony and press conference in June 2007, co-located at the International Licensing Show in New York City. Each winning kid plus one guardian will receive an all expenses paid trip to New York to attend the awards ceremony. Additionally, each winner will have the opportunity to identify an inspirational or supportive teacher, and that teacher will receive a $1,000 US savings bond.
For both the winners and participants, this exciting competition can be a life changing experience. Jonathan Schwartz, a high school teacher from Colfax, CA. and father of 2006 national winner Jacob Schwartz, commented: “I believe it was one of the most pivotal experiences in Jacob's life. Now when something does not work right, he looks for a solution rather than a problem. He and his younger brother say ‘why don't we invent something to fix this?’”

“It’s always exciting for us to see what kids come up with,” said By Kids For Kids Founder and CEO, Norman Goldstein. “Participation in the ‘Invent-A-Toy’ competition builds self esteem and develops vital 21st century ‘inventive thinking’ and entrepreneurship skills.”
“Mattel spends more time than any other company talking to kids, and we never cease to be amazed by their creativity, imagination and insight. We are pleased to be a partner of By Kids for Kids with its ability to help kids with a great game and/or toy concept bring it that much closer to reality,” said Paul Fish, vice president of business development, Mattel.
About By Kids For Kids Co.

By Kids For Kids., a closely held corporation based in Stamford, Conn., is the leading global marketing, branding and licensing company dedicated to making kids' ideas a reality. Their mission is to inspire, motivate and stimulate the innovative spirit within all kids. In addition to providing free support and educational resources to the world's children, BKFK provides entrepreneurial experiences for young inventors and supports the entire ideation through commercialization process. Learn more: www.bkfk.com

About Mattel, Inc.
Mattel, Inc., (NYSE: MAT, www.mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products, including Barbie®, the most popular fashion doll ever introduced. The Mattel family is comprised of such best-selling brands as Hot Wheels®, Matchbox®, American Girl®, Radica® and Tyco® R/C, as well as Fisher-Price® brands (www.fisher-price.com), including Little People®, Rescue Heroes®, Power Wheels® and a wide array of entertainment-inspired toy lines. With worldwide headquarters in El Segundo, Calif., Mattel employs more than the 30,000 people in 42 countries and sells products in more than 150 nations throughout the world. Mattel's vision is to be the world's premier toy brands -- today and tomorrow.

Press Contacts:

For By Kids For Kids: Mary Aloe +1 (310) 466-8777 or media@bkfk.com

For Mattel: Sara Rosales +1 (310) 252-5397

Friday, January 05, 2007

Trade Shows Trade Shows

How do you find a trade show to feature and display your invention?
You can select by industry, city and country or time.
There are over 190 industries to choose from.

TSNN the Ultimate Event Resource
http://www.tsnn.com/

Big Idea Group Hunt - Cordless Phone Improvements ends Jan 9th

*HUNT FOR CORDLESS PHONE IMPROVEMENTS

Thomson is seeking innovations in cordless residential phones. They're looking for new features, functionality, even technologies to address "pain points" for current cordless phone users. Deadline is January 9, 2007. For guidelines and entry form, click here.