Inventors Association of New England IANE

Tuesday, January 09, 2007

Everyday Edisons DC Casting Call for Inventors

Washington, D.C.
In Search of the Next Edison

NEW PBS SERIES SEARCHING FOR ORDINARY
PEOPLE WITH EXTRAORDINARY IDEAS -- For Immediate Release

WASHINGTON, D.C. – We all have an idea for a better mousetrap – for a way of making things easier, more efficient – or even just more fun. But rarely does anyone understand how to transform an innovative idea into a product sold on store shelves.

Bouncing Brain Productions is coming to Washington , D.C. , to give the region’s residents the opportunity to do just that – to transform their ideas into real, marketable products through its new public television series, Everyday Edisons .

Washington, D.C. will host the show’s only casting call in the northeast region. Participants simply bring their prototype, sketch or concept to the Ronald Reagan Building & International Trade Center ( 1300 Pennsylvania Ave. ) on Saturday, January 20. Registration begins at 7 a.m. and those who arrive by 1 p.m. will be guaranteed an interview before a panel of judges. Auditions are free to the public and registration forms are available at the Reagan Building the day of the event, or at www.BouncingBrainProductions.com.

To educate America about what it truly takes to bring a product to market, the show follows ten ordinary people – “Everyday Edisons” – as their ideas are refined, produced, marketed and sold. Participants are selected through a casting call process where they present their ideas before a panel of product development experts and patent professionals.

“Everyone either has had an idea for a new product or knows someone who has invented something,” said Michael Cable, host of Everyday Edisons. “You don’t have to be a rocket scientist to have a great idea. This is a tremendous opportunity for everyday individuals to see their ideas become reality.”

The show takes its name after Thomas Edison, the greatest inventor of all time. With more than 1,000 patents to his credit, Edison invented such useful items as the phonograph, incandescent light bulb and the first talking moving picture. All this, and Edison was an “Average Joe” himself, having almost no formal education.

“Having a great idea and making money from a great idea are two distinct events.” said Louis Foreman, Everyday Edisons executive producer and lead judge. “If you can dream it, we can help make it come true.”

Inventors who are chosen for the show will have their ideas commercialized, and in return receive a 20-year annuity on product sales. There is no cost to the inventor, and the show invests nearly $500,000 per product chosen.

The first season premieres this May on PBS, and follows the development of inventions chosen from last year’s casting calls in Tampa , Columbia , S.C. , Nashville , Atlanta and Charlotte .

For more information about the audition and television show, please visit www.EverydayEdisons.com or www.BouncingBrainProductions.com.

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